Logistics and Supply Chains
A place to talk about whatever you want
Brand Finance, the world’s leading independent branded business valuation and strategy consultancy, has valued Vietnam’s national brand at 235 billion USD, a year-on-year increase of 16 percent.
This makes the country among the top 50 most valuable national brands in the world.
The Vietnam national brand value has moved up two places from the 2017 ranking, to rank 43rd this year.
In Southeast Asia, Vietnam’s brand value ranked sixth and 613 billion USD lower than the leading country in the region Indonesia.
Brand Finance gave the A rating to Vietnam’s national brand, which meant “strong”. Singapore and Switzerland maintained their positions as the strongest national brands with rating AAA .
According to London-based Brand Finance, due to the efforts of a national mark programme called “Vietnam Value”, Vietnam’s processed food industry now contributes upwards of 17 billion USD of the country’s exports. The apparel industry makes up over 22 billion USD of exports.
“These economic contributions are absolutely crucial for Vietnam’s overall growth and would not have been entirely possible without the concentrated efforts by Vietnam’s Government,” the report said.
Vietnam has implemented the national programme “Vietnam Value” since 2003.
Topping the world’s most valuable national brands of Brand Finance this year was the United States (US) with a value of 25.899 trillion USD, followed by China (12.779 trillion USD), Germany (5.147 trillion USD), the United Kingdom (3.750 trillion USD) and Japan (3.598 trillion USD).
The report also mentions factors that have positive impacts on the US national brand value include falling tax rates, a business-friendly environment and the perception that Donald Trump’s presidency is helping corporations.
Brand Finance measures the strength and value of the national brands of 100 leading countries.
Vietnamese companies are struggling to sell their products to ASEAN member countries despite the abolition of tariffs within the bloc.
Analysts blame this on their lack of market information and poor understanding of consumer needs among other factors.
With the formation of the ASEAN Economic Community (AEC) three years ago, members had to reduce over 90 percent of their tariff lines to zero percent, though Vietnam, Laos, Cambodia, and Myanmar were allowed until 2018 to do so.
Yet Vietnam’s intra-ASEAN exports accounted for only 11 percent last year while this number for other members averaged 24 percent even in 2016, Nguyen Thi Tue Anh, deputy head of the Central Institute of Economic Management (CIEM), said at a recent conference.
Anh said besides Vietnamese enterprises’ lack of market information, they have also failed to adequately differentiate their products from those of competitors within the bloc.
A spokesperson for a business based in southern Soc Trang Province said his company, which produces dried fish and other fisheries products, wants to take its products to the ASEAN market but does not know how.
Saigon Times newspaper quoted him as saying that there are many factors such as package design, marketing and market research, and it does not know where to begin since all are equally important.
Ha Xuan Anh, chairman of HCMC-based textile maker Son Viet, said his company’s products – undergarments - are sold at many modern retail outlets. But for the last 10 years it has sought to sell to Singapore, Thailand and Malaysia, and has been unable to do so.
He explained that though the quality of his company’s products is competitive, Vietnamese brands remain unknown in these markets.
It only sells in markets with less competitive products such as Laos, Cambodia and Myanmar.
Pham Thiet Hoa, director of the HCMC Investment and Trade Promotion Centre (ITPC), also blamed the weaknesses of Vietnamese enterprises for their inability to export, listing lack of product diversification, failure to closely liaise with authorities responsible for foreign affairs, and poor marketing.
ITPC said small companies entering a new market alone would find it very difficult to identify foreign business partners and distribution chains.
Hoa said it is therefore necessary for trade envoys to work with their counterparts in foreign markets to bridge this gap.
Participating in fairs, exhibitions and trade promotion programmes in target markets enables companies to assess the competitiveness of local rivals, he said.
Despite the free trade environment, each country in the bloc has differences in culture, religion and consumer preferences, and businesses need to understand them before venturing into those countries, he said. "Enterprises should also carefully study the technical barriers and legal regulations to avoid losses.”
Vinalines Logistics Provides Dosmetics Sea Transport Services in Vietnam
And other logistics services : customs clearances, import export consultants, tax and procedures, trucking and warehouse services, project cargoes, multimodal transports..
Contact : firstname.lastname@example.org
Member Blogs for Business, Logistics and Supply Chain, share and views of point
10 BOOKS LOGISTICS AND SUPPLY CHAIN EXPERTS NEED TO READ
There are tens of thousands of books about logistics and supply chains. Literally.
Amazon has 31,817 books about supply chain and 24,934 about logistics.
That’s 56,751 supply chain and logistics books.
All those books would weigh 49,000 kilograms – half the cargo mass of a Boeing 747-200F.
Stacked, those books would be as tall as 10.7 Empire State Buildings.
But we got it down to ten logistics and supply chain books you’ll actually want to read. Keep reading to see them.
Why this Supply Chain & Logistics Book List Rocks
There are hundreds of lists online that claim to be able to tell you what the best logistics and supply chain books are. What makes this different?
I actually used this list. When I started in logistics, I realized that I knew nothing. So I made a list of logistics books that seemed like they could educate without putting me to sleep.
I think you’ll like the list too. I threw in a healthy dose of interesting (globalization, shipping trends and the business of logistics), a dash of history (the evolution of longitude), a sprinkle of next generation manufacturing (lean manufacturing) and some great company success stories (FedEx, Walmart.
All about the other logistics, supply chain of China, America, EU, Asia etc..
Low-tech, polluting FDI firms will try to set up shop in Vietnam as the U.S.-China trade war escalates, experts have warned.
Nguyen Bich Lam, head of the General Statistics Office, said that small-scale Chinese firms are likely to eye a shift to Vietnam to avoid high tariffs imposed by the U.S.
Such firms typically use pollution causing technology, he said, adding that there have been previous warnings about such FDI projects.
The latest escalation of the U.S.-China trade war only heightens this possibility, he noted.
Vietnam needs to carefully inspect projects which were registered in the last nine months with capital lower than $1 million to prevent those with outdate technologies from harming Vietnam’s natural environment, Lam added.
Echoing Lam, Le Dang Doanh, former director of the Central Institute for Economic Management under the Ministry of Planning and Investment, said that a number of these companies have already entered Vietnam in recent years.
It is the responsibility of the ministry to say no to FDI projects that can harm the environment, he told VnExpress International.
Lam emphasized: “At this time, Vietnam needs to filter out FDI projects, not accepting them at any cost as it did 30 years ago.”
Other experts expressed concerns that Vietnam could end up becoming a dumping ground for Chinese goods.
Economist Nguyen Tri Hieu said that China might seek to dump its goods on Vietnam to avoid Donald Trump’s tariffs.
Cheaper Chinese goods competing with Vietnamese goods will not benefit Vietnam’s economy, he told VnExpress International.
Meanwhile, industry insiders have expressed fears that China might borrow the “made in Vietnam” label to dodge U.S. tariffs.
Diep Thanh Kiet, vice chairman of the Vietnam Leather, Footwear and Handbag Association (LEFASO), said there was a “very high” possibility that Chinese bags would be exported to the U.S. through Vietnam.
Chinese businesses can do this by easily setting up a factory in Vietnam with a budget of only $200,000 to manufacture products with materials imported from China, he told local media.
If this cannot be controlled, there could be grave consequences for Vietnamese textile firms since “the U.S. might apply the same tariffs as they have done on China,” Kiet said.
The U.S. slapped tariffs of 10 percent on $200 billion worth of Chinese goods on September 24, and Beijing immediately retaliated with tariffs at 5 and 10 percent on $60 billion worth of U.S. products.
The two countries have already slapped tariffs on $50 billion worth of each other’s goods earlier this year.